HETEROFRIENDLY
Axel Hotels is a hotel chain focusing on the gay community. However, we created a free and tolerant society, where diversity and respect are valued. Two men, two women or a man and a woman, any type of customers are equally welcome, without prejudice to their sexual orientation.
We do not want to define AXEL HOTELS as gay, we introduce a new term: heterofriendly.
Axel is designed for the gay audience, but is opened to everyone.