About us

Axel Hotels positions itself as the leading business group of global reference aimed to LGBTQ Community. With a portfolio of services and quality products designed, developed and adapted to this group, all within an environment of diversity and respect for the community which belongs to.

Sobre Nosotros

#Axel Vision

Everything started with a dream... to open a hotel aimed at the LGBTQ world, my world. A cosmopolitan and tolerant environment where atmosphere, diversity and respect are valued. The construction of Axel Hotel Barcelona, opened in 2003, was the beginning of a project that in the 15 years of existence, became what is now a hotel chain.


Juan Juliá, Presidente y fundador

In 2007, Axel Hotels opened its first hotel in South America, Axel Hotel Buenos Aires and two years later, in 2009, Axel Hotel Berlin. The dream kept getting just four years later, when we opened our first hotel in the beach segment, AxelBeach Maspalomas, in Gran Canaria, following the TWO Hotel Barcelona by Axel, the second Axel meeting point in the city inaugurated in July 2015. Following with the opening of our second hotel in Berlin, TWO Hotel Berlin by Axel opened in January 2017. The most recent example of this growth has resulted in the opening of our first in Ibiza, AxelBeach Ibiza, which will opened 15th May and Axel Hotel Madrid opened in early August.

Axel Hotels introduce a new term:



Axel Hotels is a hotel chain focusing on the gay community. However, we created a free and tolerant society, where diversity and respect are valued. Two men, two women or a man and a woman, any type of customers are equally welcome, without prejudice to their sexual orientation. Axel Hotels is designed for the gay audience, but is opened to everyone.

We do not want to define Axel Hotels as gay, we introduce a new term: heterofriendly.

#Axel Corp

Axel Corp. is a business group whose activities are focused on companies with gay interests and the gay community itself.

The objective of Axel Corp. is to become the global leader in business groups providing specifically for the gay community, with a range of high-quality services and products that are designed, developed and tailored to this group, always maintaining a sense of diversity and respect towards the community to which we belong.

Consell de Cent, 263 Entlo. 1ª
08011 Barcelona - España
 Tel.  (+34) 93 323 25 70
 Fax. (+34) 93 323 31 90