About us

Axel Hotels positions itself as the leading business group of global reference aimed to the LGBTIQ+ Community. With a portfolio of services and quality products designed, developed and adapted to this group, all within an environment of diversity and respect for the community that it belongs to.

#Axel Vision

Everything started with a dream... to open a hotel aimed to LGBTQ+ world, my community. A cosmopolitan and tolerant environment where atmosphere, diversity and respect are valued. The construction of Axel Hotel Barcelona, opened in 2003, was the beginning of a project that in the 20 years of existence, became what is now a hotel chain.


Juan Juliá, President and founder

In 2003 Axel Hotels opened Axel Hotel Barcelona, its first location in the city, signifying the beginning of a project that was already in the process of expanding.  Some years later in 2009, we moved internationally when we opened our first hotel outside of Spain, Axel Hotel Berlin.  The dream continued becoming a reality four years later in May 2013, with the launch of our first hotel in the beach city of Maspalomas in Gran Canaria, Axel Beach Maspalomas.  Two years later, in July 2015, marked the arrival of Axel TWO Barcelona, the second Axel meeting point in the sunny city of Barcelona. 


We continued our expansion in May 2017 opening the doors of our second hotel in Berlin, Axel TWO Berlin which opened its doors in January of 2017, followed by Axel Beach Ibiza opening in May of 2017, and lastly the opening of Axel Hotel Madrid in August 2017, our first hotel in the Spanish capital.


In November 2019 we launched Axel Hotel San Sebastián, our first hotel in beautiful Basque Country and the expansion for the company continued in January 2020 when Axel Hotels landed in the United States with the opening of Axel Beach Miami in South Beach. In 2022 we opened Telégrafo Axel Hotel La Habana in an international destination with a lot of sugar, Havana (Cuba). 


To these destinations, we will add three new hotels, one in Valencia, another one in Bilbao, and another hotel in Oporto (Portugal) which are expected to open in 2024 - 2025.


Axel Hotels introduce a new term:



Axel Hotels is a hotel chain focusing on the LGBTIQ+ community. But first and foremost, we created a free and tolerant society, where diversity and respect are valued, and everyone is equally welcome without prejudice to their gender identity and expression. 

We do not want to define Axel Hotels as gayfriendly, we introduce a new term: heterofriendly.

Axel Hotels is designed for the LGBTIQ+ audience, but is opened to everyone.

#Axel Corp

Axel Corp. is a business group whose activities are focused on companies with gay interests and the LGBTQI+ community itself.

The objective of Axel Corp. is to become the global leader in business groups providing specifically for the gay community, with a range of high-quality services and products that are designed, developed and tailored to this segment, always maintaining a sense of diversity and respect towards the community to which we belong.

Consell de Cent, 263 Entlo. 1ª
08011 Barcelona - España
 Tel.  (+34) 93 323 25 70
 Fax. (+34) 93 323 31 90