About us

Axel Hotels positions itself as the leading business group of global reference aimed to LGBTIQ+ Community. With a portfolio of services and quality products designed, developed and adapted to this group, all within an environment of diversity and respect for the community which belongs to.

Sobre Nosotros

#Axel Vision

Everything started with a dream... to open a hotel aimed at the gay world, my world. A cosmopolitan and tolerant environment where atmosphere, diversity and respect are valued. The construction of Axel Hotel Barcelona, opened in 2003, was the beginning of a project that in the 15 years of existence, became what is now a hotel chain.


Juan Juliá, President and founder

In 2003 Axel Hotels opened Axel Hotel Barcelona, its first hotel in the city of Gaudí and the beginning of a project which has since gone from strength to strength. A few years later, in 2009, we opened our first hotel outside of Spain, Axel Hotel Berlin. The adventure continued when four years later, in May 2013, we opened our first hotel at a sun-and-beach destination, AxelBeach Maspalomas in Gran Canaria. Two years later, in July 2015, we welcomed our first guests to our second Axel hotel in Barcelona, TWO Hotel Barcelona by Axel.  


For Axel Hotels it has been full speed ahead with our second hotel in Berlin, TWO Hotel Berlin by Axel, opening its doors in January 2017, our first hotel in Ibiza, AxelBeach Ibiza, welcoming its first guests in May 2017, and our first hotel in the capital, Axel Hotel Madrid, checking in its first guests in August 2017. 


In 2019 Axel Hotels will land in the United States with the opening of AxelBeach Miami, located in South Beach and we will open two new hotels in Spain: Axel Hotel Valencia and Axel Hotel San Sebastián.

Axel Hotels introduce a new term:



Axel Hotels is a hotel chain focusing on the LGBTIQ+ community. However, we created a free and tolerant society, where diversity and respect are valued. Two men, two women or a man and a woman, any type of customers are equally welcome, without prejudice to their sexual orientation. Axel Hotels is designed for the LGBTIQ+ audience, but is opened to everyone.

We do not want to define Axel Hotels as gay, we introduce a new term: heterofriendly.

#Axel Corp

Axel Corp. is a business group whose activities are focused on companies with gay interests and the LGBTQI+ community itself.

The objective of Axel Corp. is to become the global leader in business groups providing specifically for the gay community, with a range of high-quality services and products that are designed, developed and tailored to this group, always maintaining a sense of diversity and respect towards the community to which we belong.

Consell de Cent, 263 Entlo. 1ª
08011 Barcelona - España
 Tel.  (+34) 93 323 25 70
 Fax. (+34) 93 323 31 90