About us

Axel Hotels positions itself as the leading business group of global reference aimed to the LGBTIQ+ Community. With a portfolio of services and quality products designed, developed and adapted to this group, all within an environment of diversity and respect for the community that it belongs to.

#Axel Vision

Everything started with a dream... to open a hotel aimed at the gay world, my world. A cosmopolitan and tolerant environment where atmosphere, diversity and respect are valued. The construction of Axel Hotel Barcelona, opened in 2003, was the beginning of a project that in the 15 years of existence, became what is now a hotel chain.


Juan Juliá, President and founder

In 2003 Axel Hotels opened Axel Hotel Barcelona, its first location in the city, signifying the beginning of a project that was already in the process of expanding.  Some years later in 2009, we moved internationally when we opened our first hotel outside of Spain, Axel Hotel Berlin.  The dream continued becoming a reality four years later in May 2013, with the launch of our first hotel in the beach city of Maspalomas in Gran Canaria, AxelBeach Maspalomas.  Two years later, in July 2015, marked the arrival of TWO Hotel Barcelona by Axel, the second Axel meeting point in the sunny city of Barcelona. 


We continued our expansion in May 2017 opening the doors of our second hotel in Berlin, TWO Hotel Berlin by Axel which opened its doors in January of 2017, followed by AxelBeach Ibiza opening in May of 2017, and lastly the opening of Axel Hotel Madrid in August 2017, our first hotel in the Spanish capital.


In March 2019, we launched Axel Hotel Venezia, our first hotel in beautiful Italy and the expansion for the year continued with a new hotel opening in Spain in November, Axel Hotel San Sebastián


In January 2020 Axel Hotels landed in the United States when we opened AxelBeach Miami in South Beach. 


To these destinations, we will add four new hotels, one in the island of Madeira (Portugal), another in Valencia, one in Bilbao and another in Havana (Cuba) which are expected to open from 2022 on.


Axel Hotels introduce a new term:



Axel Hotels is a hotel chain focusing on the LGBTIQ+ community. However, we created a free and tolerant society, where diversity and respect are valued. Two men, two women or a man and a woman, any type of customers are equally welcome, without prejudice to their sexual orientation. Axel Hotels is designed for the LGBTIQ+ audience, but is opened to everyone.

We do not want to define Axel Hotels as gay, we introduce a new term: heterofriendly.

#Axel Corp

Axel Corp. is a business group whose activities are focused on companies with gay interests and the LGBTQI+ community itself.

The objective of Axel Corp. is to become the global leader in business groups providing specifically for the gay community, with a range of high-quality services and products that are designed, developed and tailored to this group, always maintaining a sense of diversity and respect towards the community to which we belong.

Consell de Cent, 263 Entlo. 1ª
08011 Barcelona - España
 Tel.  (+34) 93 323 25 70
 Fax. (+34) 93 323 31 90