Manifesto

We’re not just another hotel brand. We don’t believe in doing things the way everyone else does. These ten principles remind us why we started out and why we continue to exist.

10 things we don't negotiate

  • We weren't born
    to fit in.
  • "Normal"
    is not our thing.
  • We work only
    for free minds.
  • Respect is a must.
    Fun is not a crime.
  • If you come,
    come with attitude.
  • Warning signs:
    prejudices,
    judgments,
    political correctness.
  • Live like tonight
    never ends.
  • Showup. Speak out.
    Enjoy it.
  • We don't
    follow rules.
    We rewrite them.
  • And if we do it right,
    you won't want to leave.

Over the labels

Every Axel is a place without labels or stigmas of any kind.


A place where everyone can feel respected and

welcome, just the way they are. That’s all.

Axel Manifiesto

All our hotels have a Good Vibes Only policy.
This means that everyone is welcome.

Provided they’re willing to make sure others
feel that way too. Respect is non-negotiable. Good vibes, too.